Sugar rush drive thru12/27/2022 ![]() “The vibrant pop up will allow you to self-reflect and further understand yourself along with your connection to nature,” wrote Justine Golata for Secret New York City. Filled with gorgeous accents inspired by nature, the riveting walk-through experience in Brooklyn took visitors on a serene, one-of-a-kind journey. ![]() Produced by Euphoria, Midst Bloom was one of those special kinds of experiences that was designed to transport visitors to another place and state of mind. They also have the ability to provide an even more enchanting adventure.Ĭheck out some of the benefits of walk-through experiences and what makes them so worthwhile. Usually held in open-air or outdoor environments, what makes these kinds of activations similar to their drive-thru counterparts is their ability to reach audiences in a way that prioritizes health and safety while delivering a fun and engaging experience. Now, as experiential marketing continues to adapt and evolve, drive-thru experiences are transitioning to walk-through experiences. Not only did these kinds of immersive experiences provide a way for people to come together safely, they provided an opportunity for companies and brands to reach audiences and engage with them in a memorable way that put safety first. In 2020, Restaurant Dive followed up by reporting that Mcdonald's was able to once again cut their drive-thru, this time by nearly 30 seconds.During the global pandemic, one of the most prominent strategies to emerge was the drive-thru (or drive-in) experience. In 2019, the chain cut the average time by 20 seconds through a variety of measures, from simplifying the menu to adding timers, according to Restaurant Dive. Drive-thru speed is something that McDonald's prides itself on. Stores in certain regions even compete with each other for the lowest time, they said. ![]() ![]() "Each car is timed from the moment they leave the order board so if they park you the order time does not up their daily average."Īnother worker added that they're encouraged to fulfill each order in under three and a half minutes. In response to a customer question on Reddit about why patrons are often asked to pull into a parking spot after ordering through the drive-thru, employees explained that they're often under high pressure to keep wait times ultra-low. "A common reason for pulling forward when no one is there is to keep the average drive thru time down," one worker explained. Then, there are patrons who order something and then verbally abuse the workers when they see the cost, as if the McDonald's drive-thru employees are the ones setting prices. Other egregious examples of the drive-thru rudeness workers regularly face include customers who tell workers to wait so they can finish a phone call and people who drive away before they finish their order. Another worker asked people to quit wasting everyone's time by debating what order in the drive-thru lane. In another Reddit thread about bad drive-thru etiquette, one employee pleaded for drive-thru customers to stop smoking as they roll through. Sometimes customers are rude in more subtle ways. It's not always someone being straight up nasty with unnecessary comments, either. On a brighter note, the same employee noted that there are also some truly lovely customers who understand the pressures of the drive-thru. ![]() On Reddit, one employee theorized that it's "because it's much easier to be rude to someone behind a headset you can't see rather than talking to them face to face." There are some people who will be rude to an unseen worker no matter what. ![]()
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